Written by
the LULU—LAND Team
Will Nguyen Cao
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Will Nguyen Cao is a New York-based Vietnamese/American fashion designer focused on sustainable development within the fashion industry. He is from the Bay area and studied fashion design in Los Angeles at Otis College of Art & Design.

With ACRMNY, his personal brand, he doesn’t just want to promote sustainability as a culture, but he lives and breathes it. His supply chain is 100 % traceable, and he is relentlessly working on ways to lower the impact of the production. The identity of the brand is driven through dialogue and narrative - check it out here @acrmny. The first drop of jackets & hoodies will be launched online A/W 2020!

We've met Will online though our community and immediately seemed to connect - we are inspired by his masculine, raw and functionalist aesthetics as well as his courage to follow his own path and pursue his dreams whatever it takes.

Will’s parents are refugees from the Vietnam War and inspire him every day as they have taught him to be resilient and never give up.

We recognize a lot of ourselves in Will. He is a stubborn fighter, and juggle many projects at the same time. His creativity never seems to run out. We share an inexplicable love for New York City; the pace, the diversity, and the endless possibilities in the city that never seems to sleep.

We feel very fortunate that Will agreed to curate this playlist and hope that we will have the chance to meet up with him next time we are in New York. A mix of explicit Rap, Hip Hop & Soul – Enjoy!


NAME Will Nguyen Cao


WEBSITE willnguyencao.net

INSTAGRAM @willnguyencao & @acrmny

FACEBOOK @willnguyencao

LINKEDIN in/willnguyencao

Written by
the LULU—LAND Team & Roxana Niculescu
Roxana Niculescu
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Say hi to Roxana Niculescu, aka Roxy, the latest addition to our team. In the coming months, she will be creating content for the LULU—LAND Journal and Instagram.

Roxy is an incredible writer, with her characteristic personal style; she makes people reflect and laugh. Don't be surprised if you suddenly find a Harry Potter reference in her writing on just about anything.

Roxy is one of the most diehard Beyoncé fans we've ever met, and she loves everything that involves performing, acting, and dancing. Her dream is to make it her full-time living, and we truly admire her persistent work towards her goal.

We love Roxy's childlike curiosity and her innate fight for equality and justice, whether it comes to issues on race, gender, or sexuality. We hope that you'll be as inspired as we are by her thoughtful, positive, and charming, yet unapologetic nature.


Roxana Niculescu (Roxy is the regular drill)

Birth month/year:
May 30, 1991


Currently located in:
Malmö, Sweden

What do you do for a living?
Isn’t it funny, how strongly we associate living with working?

But to actually answer, I work as a housing coordinator at a rental management company – basically, I find long-term (and pretty) homes for ex-pats who moved to Sweden and work at IKEA, TetraPak etc. I coordinate the entire process, from their initial preferences to supporting them during their stay.

The rest of the time, I do all kinds of things to live. Hanging out in the bathroomwith candles is definitely one thing.


What is the first thing you do in the morning?
Lately, I’ve created the habit that the first thing I do is taking a few conscious breaths and speaking out what I’m grateful for. I’d lie if I said that I see the effects very obviously, but I fully believe that it’s much more about long-term joy than the usual instant gratification stuff we do. But the first more active thing I do is wash my face with cold water. Several splashes. I just wouldn’t be a person without doing that.

"I do my best to roll out of bed and onto my yoga mat or into a meditation. But then there’s those other days when I end up browsing through clothes instead and being late."

What is a typical day like for you?
I do my best to roll out of bed and onto my yoga mat or into a meditation. But then there’s those other days when I end up browsing through clothes instead and being late. Breakfast is a MUST, I’m usually (almost) starving. A book usually keeps me company. After breaking into a dance or two, I go to work, though not the last three months when I’ve been working from home and I LOVE it (more yoga and me time, yes please!). I dedicate evenings to friends, cooking, working on acting pieces, writing, watching shows, thrift shopping, buying ice cream - you know, life essentials.

And now that we're at it – what are the last things you do before bedtime?
Tea, though not as much during summer. Maybe yoga, shower, and more writing - recently started a gratitude journal where I’m writing every single thing from the day that I feel grateful for - or something that I appreciate about myself. And watching my current show/reading my current book.

How do you spend your weekends?
Sleeping in is just my favourite. Not too crazy late, but late for most others I’ve heard. Breakfast in bed. Lazying around. Quality time with friends. More thrift shopping. Reading. Nature trips or city trips or trips to my candy shop. 

"I fully believe that life’s a party."

When was the last time you celebrated?
I fully believe that life’s a party. I love celebrating being alive in any small “random” moment, so it’s pretty tricky answering this question. But it was my bday recently and that was a 2in1 celebration because I saw some friends for the first time in a few months.



What is your guilty pleasure?
Whenever I get suddenly and temporarily obsessed with pop celebrities and I end up watching their interviews/videos late into the night. Shoutout to Ariana Grande, my latest binge.

What is your superpower?
Seeing through people. I don’t need to know things about others to see them for who they really are.



What could you spend all day talking about?
Beyoncé, self-development practices, healthy habits, food, movies, actors, books.


What inspires you?
Virtually any form of art, but specifically music, films/theatre, books, paintings and ancient sculptures. I also find infinite inspiration in things that appear to be common, but aren’t, like the movement of leaves or the look in a baby’s eyes.



Repeat or shuffle? What have you been listening to lately, and what are you humming in the shower?
Repeat AND shuffle. Lately I’ve been digging more into grime, it’s really helped me process some powerful emotions that have been surfacing - Skepta is such a king and the genre is mad good. Neo-soul always - Erykah Badu is a daily mantra. Also some badass female rappers - Nicki, though mainly Leikeli47 right now. A song that I can’t stop playing is the remix Megan Thee Stallion did with Beyoncé - “Savage”. In the mornings/evenings I mix it up with ancient Japanese meditation music or Indian classical, sometimes Ludovico Einaudi who is a master of my heart and my favorite classical musician.

Poster or collectors’ items? If we gave you a million, what would be decorating your walls?
I’d definitely buy a few authentic Greek/Roman sculptures, or maybe I wouldn’t afford more than two with that money. I’d love to get original artwork by Ivan Alifan, Mikael Owunna, Anne Barlinckhoff just to name a few.

Newspapers, journals, magazines, online platforms, digital media, podcasts… you name it – how do you keep yourself updated, and what are your news sources?
Al-Jazeera is a newssource I admire and trust most, The Guardian is also great. A magazine I’ve started collecting is 32C, everything they do is just *goals*.

If you could have lunch with one person, alive or dead, who would that be?
Beyoncé - both a hard and easy question. 

Books, movies, and/or series – what can you recommend?
The books of my young womanhood are The Neapolitan Quartet by Elena Ferrante, she is unbelievable and so are these novels, though they’re brutally real at the same time. There are four books spread over a few decades, about an epic friendship between two women against the heavy backdrop of a very poor neighborhood in Naples, Italy. Recently I read “Girl, Woman, Other” by Bernadine Evaristo, just the most unique style and extremely powerful voice for both black culture, women and the LGBTQ community.

Some of my favourite movies that everyone just needs to watch are Call me by your name, Parasite, Joker and Mommy.

These days I’m obsessed with the TV-show “Insecure”, a hilarious and very insightful comedy/drama sitcom about black women (and occasionally men), by black women, and for anyone to enjoy to the max. Other all-time favorites are Better Call Saul (a masterpiece) and The Office (US) is by far the most epic comedy material ever.  

Which three Instagram accounts should everyone follow?

@annebarlinckhoff - my new love in photography

@youvegotnomale - super mega witty and pro-all-freedom meme genius Sebastian Tribbie

@indyamoore - my favourite actress from the show POSE and such a fierce representative of the trans community.



Who was your first big love?
Can I answer Beyoncé here as well? Kidding (not entirely). It was my first proper boyfriend when I was living in Romania. I was 15 and crazy in love. 

What's the single best realization you have ever had?
That everything significant we feel can be traced back to our childhoods, and healed the same way.

What's the best bad or crazy decision you have ever made? That moment that seemed so wrong but turned out so right. If you don't make bad or crazy decisions, have you then ever made a decision that changed your entire life?
One (most) glorious summer back in university, when my best friend and I decided we needed to live in Greece. We found jobs online, we’d be working at the same bar, and even though it seemed alright, there was next to no security about it. I had to travel alone for the first time, sleeping in the airport waiting for the ferry, and moving to an island all by myself. My best friend joined only later. It was the single most defining experience, not only in terms of freedom and pure joy, but more significantly in terms of the unknown and the kindness of strangers.


"I am truly enjoying and appreciating all the heavy emotional processes I’ve had come at me lately. True change, healthy change, necessary change."

How are you, really? It's nice to check in every once in a while. 
I love this question, and love asking myself this in meditation too - so important. It’s been a very intense time but I am truly enjoying and appreciating all the heavy emotional processes I’ve had come at me lately. True change, healthy change, necessary change.

When are you the happiest? 
WhenI'm performing on stage/in front of the camera. When I take the first swim of summer. When I kiss my boyfriend. When I eat delicious foods. When I’m inItaly. When I eat gelato. Pay me and I still wouldn't be able to choose only one.

What scares you the most?
The thought of serious illness ... 

What keeps you up at night these days?
The show I’m watching (Insecure) cuz it’s perfect and addictive. And the long summer nights of bliss.


Tell us one thing people would never know about you by just looking at you?
That I can be as introverted as I am extroverted.

What habit would improve your life?
More exercise (duh). Gotta say that I am at least trying, honestly.

We all have qualities that don't really have any rhyme or reason. What is one thing you don't understand about yourself? 
It’s a long time ago now that I gave up understanding the self. It’s such a paradox, because life is synonymous with experience and so are we. So I experience it all, instead of understanding. But a thing that frustrates me sometimes, is the laziness/procrastination I notice I fall into even though I know my passions and what I need to do for them. 

What works for you at the moment, and what doesn’t?
I have a lot more time to myself and my career paths, and that’s so necessary right now when I’m juggling different things. My late sleeping schedule isn’t the best though so I’m working on improving that. 

When do you feel the most comfortable in your own skin?
When I dance my booty off and whenever I put my outfits together.

What makes you feel insecure?
Both the acting and the creative industry, when thinking about them as big monsters that I can’t conquer. And the eternal problem of comparing myself to others, which is still a work in progress.


What's the best thing about the next thing you are during?
That I’m finally taking some real action towards my next career move, and LULU—LAND itself is the catalyst for it. And my next career move means to design my own life in the creative industry. The same goes for my acting career, that I feel real badass determination for my next steps.

"When it comes to writing, I’m slowly paving my way for what I imagine being a fabulous freelance career."

"Plans are worthless– but planning is everything" – Dwight D. Eisenhower. What does the future look like for you – what are your dreams and goals?
I was born to be a mother in every sense of the word, and more so than many girlfriends I have, so a family is something that I am dying for. When it comes to acting, I’ve decided that I will get an agent by the end of the year. When it comes to writing, I’m slowly paving my way for what I imagine being a fabulous freelance career. 


What (or who) motivates you in difficult times? 
My boyfriend and my closest girlfriends are the best supporters. And I mean it when I say this, Beyoncé too. She has helped me in some of the toughest times. Her godly power and monster work ethic can drive me forward.

Good advice is priceless. What is the best piece of advice you’ve ever gotten?
Just anything that ever came out of Eckhart Tolle’s mouth. He is my forever greatest spiritual teacher. To paraphrase maybe the biggest thing, and the core of his teachings, is that our true joy and peace depends on always distinguishing between what is/what the mind says about it. It’s also the root of all suffering, and of living a life lost in thought. It’s the foundation of perspective and of true acceptance of even the “worst” thing.

What is the kindest thing anyone ever said to you or the best compliment anyone ever gave you? 
That I spread light to everyone around me.

"I don’t believe in heartbreak - there is pain, and grief, and they are natural."

How do you heal a broken heart?
I don’t believe in heartbreak - there is pain, and grief, and they are natural. The only way is through.



What is going to be the next big thing? (concepts, businesses, ideas, mega trends, etc.)
Can’t help thinking of fashion, and you know this new trend of wearing sport shorts over pants when working out? I predict that the next step will be wearing that outfit to go out, to restaurants or other regular walks of life. And it will develop to all kinds of combinations of shorts/long pants. I’d literally die laughing if that ever happened.

But on a more serious note, I actually fear a future when the much-explored concept of self-love as we see it now, will develop so much that it will turn into a whole industry and my fear is that it will be so monetized that it will cease to serve its real purpose.

We would love to find out about cool new places and things to do in your area. What are your favorite places? Where do you like to go to have fun? 
I live in the real heart of Malmö, a neighborhood called Möllan. I live next to a park (Folketspark) where I’m sure any kid would want to permanently move into, but this park also has perks for adults too - my absolute favourite summer bar is right in the middle of the park, and it’s called Far i Hatten. It’s THE must-do here during summer, I’m so in love with it forever and ever. I also adore what is by now the best falafel spot in town, and it’s right around the corner from me - Mr. Falafel (SO LUCKY).. The beach is also so much fun, especially for magical sunsets.


"My favorite object is my projector. Straight-up my most valuable possession in every sense of the word."

What is the most favorite, most useful, and most useless object you own, respectively?

My favorite object is my projector. Straight-up my most valuable possession in every sense of the word. I really do have a mini-cinema in my living room andI’d never go back to a TV.

Most useful - my electric toothbrush because hello, brushing teeth, but also because it completely changed the whole game. It’s not the typical round one that you see everywhere (those suck), but a normal shape (from Philips). We’re close friends by now.

Most useless - Hair rollers that I bought a million years ago and still haven’t touched.

What was the last thing you searched for on your phone? Be careful: you might be required to show proof. 
Hair rollers. Had to make sure it was the correct word (even though I knew it was hehehe).

Call or text? Which is better, and why?
I honestly can’t choose, because it so depends on the situation. But in true writer fashion, if I had to choose, I’d go with texting. 

What is your pet peeve?
Self-entitled pretentious God-complex people. 

What is the most interesting thing in your trash can?
Pieces of paper we used last night for Pictionary - I tried drawing X-Men and it turned out VERY interesting.


You’ve been given an elephant. You can’t give it away or sell it. What would you do with it?
Love it forever. Provide it with the best life I could, in my Möllan backyard.



What is the meaning of life?
There isn’t, we are here to experience everything and that’s what life is to me.

Look, mom, I made it! – How do you define success? 
Arriving at the place where you have the courage to be who you really are, at any given moment.



Name three people you would like to answer these questions?

Beyoncé (SURPRISE), Obama and one of my close friends (any).

How would you describe LULU—LAND?
Is this a trick question?

It’s an ambitious start-up for creating a wonderful, inclusive and inspirational online/offline community, where creators can thrive and grow, where more of the world can get to know and learn from their awesomeness. It’s an inspiring little world.



NAME Roxana Niculescu  

INSTAGRAM @roxifixation

LINKEDIN Roxana Niculescu




Written by
the LULU—LAND Team
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Photo @rolandsvarsgergs

UPDATED 07/10—2020

Copenhagen is an endless source of inspiration – and it will probably always feel like home. This is where the idea of LULU—LAND was born.
The tiny capital has become known for its excellent taste in everything from architecture, furniture design, interior, fashion, and—of course—food. In recent years, there has been a surge in bars, restaurants, shops, and fashion designers insisting on a less formal, lighthearted way of doing things, which makes it a lot of fun too!
Abroad, Denmark is known to repeatedly rank as one of the happiest countries in the world, most likely due to high levels of equality and a strong sense of shared responsibility for social security and welfare.
More recently, The World Economic Forum also found that the tiny northern country ranks in the top, as best-performing, when it comes to the environment and sustainable development; virtually all waste is recycled, composted, or incinerated, and the country is world-leading when it comes to climate change commitments. Aiming to cut greenhouse gas emissions by 70% by 2030.
Visiting Copenhagen might give you an idea of why this is. It's one of the busiest bike cities in the world. Biking is, without a doubt, the easiest and cheapest way to get around. Most hotels have bikes you can borrow, but if not, there are bike rental shops all over the city. There's literally no better way to explore Copenhagen than on a bike.
This is a collection of our favorite areas and places, some more know than others. Whether you live in Copenhagen or are traveling, we hope you'll get inspired to explore the city.

Copenhagen K (City Center)

Beau Marché
French interior shop, wine bar & intimate date spot ($$)

Ny Østergade 32, 1101 CPH K

Always crowded upscale bistro, bar & hangout spot ($$$)

Borgergade 16, 1300 CPH K

Bottega Barlie
Local neighborhood café & natural wine bar ($$)

Fredericiagade 78, 1310 CPH K

La Glace
Elegant cake & pastry café est. in 1870 ($$$)

Skoubogade 3, 1158 CPH K

Stilleben No. 22
Interior design, craftsmanship & peculiar objects

Niels Hemmingsens Gade 3, 1153 CPH K

High-end urban food market with local produce, gourmet food & beverages ($$$)

Frederiksborggade 21, 1362 CPH

Time's Up Vintage
High-end vintage clothing

Krystalgade 4, 1172 CPH K

Another Nuè
High-end woman's clothing

Krystalgade 3, 1172 CPH K

Local street with small shops, affordable second-hand clothing, and bars.

Vera's Vintage  (Affordable)
The Log Lady (Dive bar $$)
Cosy Bar (Gay bar $$)
Atlas Bar (Local restaurant $$)

Local coffee bar & eatery ($$)

Rådhusstræde 5, 1466 CPH K

Kunsthal Charlottenborg & Apollo Bar
Contemporary museum & vegetarian bistro ($$)

Nyhavn 2, 1051 København

Hey Captain
Copenhagen canal tours

Kvæsthusbroen 1, 1252 CPH K

Cosy and casual restaurant ($$$)

Ny Adelgade 3, 1104 CPH K

Concept store, art studio, design & flowers

Store Kongensgade 50, 1264 CPH K

Classic & creative cocktail bar ($$$)

Nybrogade 10, 1203 CPH K

Hotel Sanders***** & TATA Cocktail Bar
Breakfast, lunch, dinner & rooftop terrace ($$$$)

Tordenskjoldsgade 15, 1055 CPH K

Late-night eatery & bar ($$$)

Strandgade 20, 1401 CPH K

Classic cocktail bar ($$$)

August Bournonvilles Passage 1, 1055 CPH K

Classic & nerdy cocktail bar ($$$)

Niels Hemmingsens Gade 32, 1153 CPH K

Luxury second-hand & vintage clothing

Købmagergade 5, 1150, 1150 CPH K

Rosy Vintage
Perfectly worn and affordable vintage clothing

Kronprinsensgade 9, 1114 CPH K

Modern functionalist furniture & apothecary

Fredericiagade 57, 1310 CPH K

Atelier September
Art café ($$$)

Gothersgade 30, 1123 CPH K

Palæ Bar
Local dive bar ($$)

Ny Adelgade 5, 1104 CPH K

Wood Wood Museum
Wood Wood fashion outlet

Frederiksborggade 54, 1366 CPH K

Norse Projects
Men's & women's clothing

Pilestræde 39, 1112 København

Men's & women's sneakers & streetwear

Rådhusstræde 7, 1161 CPH K

Jack's Hole in a Wall (Chain)
To go or to stay coffee shop ($$)

Jorcks Passage 1, 1162 CPH K

The Union Local
Modern cocktail bar ($$$)

Lille Strandstræde 16, 1254 CPH K

Aamanns 1921
Traditional Danish "smørrebrød" (The rye-bread thing with topping)

Niels Hemmingsens Gade 19-21, 1153 CPH K

A sustainable sea life focused restaurant ($$)

Peder Skrams Gade 15, 1054 CPH K

CUB Coffee Bar
Copenhagen underground brewers

Boldhusgade 6, 1062 CPH K

Etage Projects
It’s more a museum than a store and a great place to gather inspiration — but everything is up for purchase. A fusion of interior and art.

Borgergade 15, CPH K

A highly curated concept store (ridiculously expensive) but worth a visit

Borgergade 17, 1300 CPH K

The Royal Library Garden
Located on Slotsholmen, between the Christiansborg Palace and the Royal Library, the garden constitutes a small oasis in the heart of the city. It’s a great place to escape the noise of the city and get some rest during the day. Bring a book.

Storm · Design · Art · Fashion
High-end, sporty, and globally influenced street style

Store Regnegade 1, 1110 CPH K

Ved Stranden 10
A wine bar & shop ($$$)

Ved Stranden 10, 1061 CPH K

Nikolaj Kunsthal
Copenhagen Contemporary Art Center

Nikolaj Plads 10, 1067 CPH K

Botanical Garden
A perfect escape in the middle of the city

Gothersgade 128, 1123 CPH K

Copenhagen N (Nørrebro) & NV

Assistens Cemetery
A combination of a cemetery and a park where people run or come to hang out during summertime.

Local street with small shops, restaurants & bars

Manfreds (Vegetarian restaurant + tartar $$)
Istid (Smooth ice creme made from nitrogen $$)
Markers & Pens (Markers & pencil shop)
BANANA (Ice creme made from ripe bananas $$)
The Coffee Collective (Coffee shop chain $$)

Local street with antique shops, restaurants & bars

A20 (Restaurant $$)
Kind of Blue (Dive bar $$)
LULU (Bar & cocktails $$)
Det Ny Scala (Dive b $)

Elmegade & Sankt Hans Torv
Local street and square with small shops and bars

Ølbaren (Draft beer $$)
Carhartt WIP Store (Men's & women's workwear)
Acne Archive Store (Acne outlet)
Packyard (Men's clothing)
Wulff & Konstali Food Shop (Café & brunch chain $$)

Local street with small shops, restaurants, bars, and a cinema

Paloma (Vermuteria & café $$)
Snacks & Blues (Casual restaurant $$)
Mirabelle (Café & bakery $$$)
Bæst (Organic pizza $$)
BRUS (Food & draft beer $$)
Ninos (Italian pizza $$)

Local street with small shops, galleries, budget restaurants & bars

Gao Dumpling ($)
Limited Works (Gallery)
Café Blågårds Apotek (Bar & live music venue $$)

Late-night food ($$)

Refsnæsgade 32, 2200 CPH N

Plant-based café; with an amazing breakfast & to die for cakes ($$)

Birkegade 21, 2200 CPH N

Cool natural wine shop, bar & snacks ($$)

Møllegade 3, 2200 CPH N

Mahalle (Chain)
Lebanese food ($)

Birkegade 6, 2200 CPH N

The Barking Dog
Cozy cocktail bar ($$)

Sankt Hans Gade 19, 2200 CPH N

Minas Kaffebar
Budget coffee shop ($)

Nørrebrogade 72, 2200 CPH N

Andersen & Maillard
Hyped and crowded (but great) coffee shop ($$)

Nørrebrogade 62, 2200 CPH N

Multiple tiny pizzas ($$)

Skyttegade 3, 2200 CPH N

Da Gallo Pizzeria
Real italian pizza ($)

Glumsøvej 44, 2700 Brønshøj

Mikkeller & Ramen to Bíiru
Ramen & beer restaurant ($$)

Griffenfeldsgade 28, 2200 CPH N

Baka d'Busk
Vegetarian & vegan plant bistro ($)

Rantzausgade 44, 2200 CPH N

Asian inspired food ($$)

Ryesgade 25, 2200 CPH N

Restaurant Safari
Cosy and casual late-night dinner and wine-handout ($$)

Baggesensgade 9, 2200 CPH N

Copenhagen V (Vesterbro) & SV

Prolog Coffee Bar
The nerdiest of coffee shops

Høkerboderne 16, 1712 CPH V

Siciliansk Is
Without question the best ice creme shop in the city

Skydebanegade 3, 1709 CPH V

Tivoli Gardens
World’s oldest amusement park (expensive, but worth a visit)

Vesterbrogade 3, 1630 CPH V

Old red light district that has undergone extensive gentrification and turned into one of the trendiest areas with small shops, restaurants & cafes

Es (Women's Clothing & Slow Fashion)
DANSK (Furniture & interior)
A Door (Tiny interior shop)
KYOTO (Men's & Women's Clothing)
Skydebanegade Legeplads (Outdoor playground)
Falang (Asiateria $$)
Sticks & Sushi (Sushi chain $$$)
Jagger (Burger chain $$)

French street with small shops, cafes & coffee shops

Granola (French Café $$)
Rist (Coffee Shop $$)
Dora (Interior)
Les Trois Cochons (French Restaurant $$)
Wood Wood Life Store (Lifestyle shop by Wood Wood)

Kødbyen (The Meatpacking District)
Old Meatpacking Districts turned into a cultural, creative hub with galleries, restaurants & bars.

Gorilla (Restaurant, bar & hangout spot $$)
VH1 (Contemporary gallery)
Fiskebaren (Seafood restaurant $$$)
Tommy’s Burger Joint (Burger bar $$)
NOHO (Co-working, café & bar $$)
1656 (Cocktail bar $$$)
Paté Paté (Restaurant & wine bar $$$)

H15 (Cafeteria, bar, studio & scene $$)

Mesteren & Lærlingen (Dive bar $)

Local boulevard, with a lot of hangout spots, basket and soccer courts, small shops & cafés

K I H O S K H (A modern grocery store with specialties and a great selection of magazines and beer $$$)
Dyrehaven (Café & Bar $$)
Volatil bar (Natural wine bar $$)
Absalon (Old church turn into community space)
Edison & Co. (Vintage interior and design)

Sustainable & slow fashion made by women in prison

Oehlenschlægersgade 36, 1663 CPH V

Modern cocktail bar ($$)

Vesterbrogade 72B, 1620 CPH V

Books, magazines, gallery & café

Tullinsgade 11, 1618 CPH V

Bevi Bevi
Italian food & wine bar ($$)

Oehlenschlægersgade 53, 1663 CPH V

Minimalistic Italian restaurant ($$)

Bagerstræde 9, 1617 CPH V

Vester Vov Vov
French-inspired art cinema & café est. 1975

Absalonsgade 5, 1658 CPH V

Central Hotel*** & Café
1 room hotel & café ($$)

Tullinsgade 1, 1618 CPH V

Coco Hotel****
Boutique hotel ($$$)

Vesterbrogade 41, 1620 CPH V

Manon Les Suites*****
Hotel & spa ($$$$)

Gyldenløvesgade 19, 1600 CPH V

Sporting Health Club/ SHC Søerne (Chain)
Gym with boxing

Gyldenløvesgade 19, 1600 CPH V

Østerberg (Chain)
Ice creme science ($$)

Tullinsgade 25, 1618 CPH V

Osteria 16 (Chain)
Italian restaurant ($$)

Haderslevsgade 16, 1671 CPH V

Italo Disco
Italian Restaurant ($$)

Oehlenschlægersgade 5, 1663 CPH V

Pasta & Wine Bar ($$)

Helgolandsgade 2, 1653 CPH V

Steel House
A luxury hostel in the middle of the city

Herholdtsgade 6, 1605 CPH V

Café Riga
Outdoor bar, drinks, wine, beer & snacks ($$)

Dannebrogsgade 53, 1660 CPH V

Copenhagen's green Narnia

Otto Busses Vej 45, 2450 CPH SV

Italian supermarket and food temple ($$$)

Støbegodsvej 1, 2450 CPH SV

Copenhagen Ø (Østerbro)

Juno the bakery
Modern bakery, known for their cinnamon buns ($$)

Århusgade 48, 2100 CPH Ø

Old navy base & one of the best-preserved fortresses in Northern Europe (great for a stroll)

Oz Men's Store & Oz Women's Store
Men's & women's clothing

Østerbrogade 116-118, 2100 CPH Ø

Gro Spiseri
Nordic self-sustained rooftop restaurant ($$$)

Æbeløgade 4, 2100 CPH Ø

Hønen & Ægget
Local café with breakfast & lunch ($$)

Øster Farimagsgade 16, 2100 CPH Ø

At the Counter
Local café

Randersgade 45, 2100 CPH Ø

Ice creme shop

Randersgade, Bopa Pl. 43, 2100 CPH Ø

Reinventing the Danish butter cookies ($$$)

Ryesgade 118, 2100 CPH Ø

Hos Fischer
Italian restaurant & pizza ($$)

Victor Borges Pl. 12, 2100 CPH Ø

Svanemøllen Strand
Beach & wooden pier

I Blame Lulu
Preloved women's clothing store

Rosenvængets Allé 8, 2100 CPH Ø

Coffee Store & Showroom

Ryesgade 88, 2100 CPH Ø

Amager & Islandsbrygge

Amager Standpark
Beach park

Copenhagen Cablepark
Wakeboard park & hangout spot

Kraftværksvej 24, 2300 CPH S

Il Buco
Organic Italian restaurant & café ($$)

Njalsgade 19C, 2300 CPH S

Harbor Baths
Yes, you can swim in the harbor!

Ice cream & coffee shop

Markmandsgade 1, 2300 CPH S

Christianshavn, Inderhavnsbroen & Refshaleøen

Freetown established in 1971 in an old abandoned military area. Christiania is known for its alternative housing, acceptance of artists, addicts, and vulnerable minorities, Green Light District/pusher street, and a liberal view on cannabis and psychedelics.

Classic old bath house, sauna & spa

Sofiegade 15, 1418 CPH

GANNI Postmoderne
GANNI fashion outlet

Overgaden Oven Vandet 40, 1415 CPH

French inspired Danish cuisine ($$$)

Wilders Plads 2, 1403 CPH

The Apartment
Cult-favorite interiors store

Overgaden Neden Vandet 33, 1.sal, 1414 CPH

The Corner (Next door to 108*)
Coffee & wine bar ($$)

Strandgade 108, 1401 CPH K

Restaurant Barr
Northern European restaurant ($$)

Strandgade 93, 1401 CPH

Quality food in relaxed surroundings ($$$)

Strandgade 87 E, 1401 CPH

Baby Baby Bar -> Empirical Dock House & Iluka
Summer chill, swim, hangout spot & concrete beach ($$)

Refshalevej 151, 1432 CPH

Blocs & Walls
Rock climbing gym

Refshalevej 163D, 1432 CPH

Lille Bakery
Hyped bakery ($$)

Refshalevej 213A, 1432 CPH

Airy, industrial dining room serving global dishes, made from produce sourced from own kitchen garden ($$$$)

Refshalevej 153, 1432 CPH

Broens Gadekøkken
Street food court ($)

Strandgade 95, 1401 CPH

La Banchina
Food, wine, swim, summer chill & hangout spot ($$)

Refshalevej 141, 1432 CPH

B & W Marked
Antique 4,000 m2 flea market (mostly furniture)

Refshalevej 171B, 1432 CPH


Hart Bageri
Another hyped bakery ($$$)

Gl. Kongevej 109, 1850 Frederiksberg

Copenhagen Zoo
Good for kids

Roskildevej 32, 2000 Frederiksberg

Tiny French bistro

Martensens Allé 16, 1828 Frederiksberg

Jerome Vintage
Luxury vintage clothing

Gl. Kongevej 105, 1850 Frederiksberg

Cosy & casual restaurant in the heart of Frederiksberg ($$)

Gammel Kongevej 96, 1850 Frederiksberg

Underground art experience

Bag Søndermarken, 2000 Frederiksberg


Louisiana Museum of Modern Art
Contemporary museum with an amazing garden (worth the 1h train trip)

Hornbæk Strand
Beach & surf spot

Arken Museum of Modern Art
Contemporary museum

Bakken & Dyrehaven
Old amusement park & natural resort

Experimental science museum

Chalk cliffs overlooking a beach

Small inhabited island with beautiful nature - good for a weekend getaway

Lynæs Surfcenter
Café, surf & sub school, burger joint, bakery, bar, office community, events, accommodation, and more!

Stay in luxury tents under the stars with the ocean in front and the forest behind you. Experience nature, enjoy delicious food at @madro_dk, and hop in the sauna after a swim.

Ro Naturcamp
Here you can relax in the middle of the most beautiful nature, surrounded by orchards and water. Opens July 2020.


Fine dining restaurant

Scandinavian restaurant

Holistic cuisine

Local Nordic cuisine

Kadeau Copenhagen**
Fine dining restaurant

Fine dining restaurant

Søllerød kro*
Classic French cuisine

Kiin Kiin*
Contemporary Thai fusion

Formel B*
Fine Dining Restaurant

Kong Hans Kælder*
Fine dining restaurant

Marchal* located in D'Angleterre
Modern European restaurant

Contemporary cuisine

Fine dining restaurant

Farm to table

Seasonal kitchen

Danish restaurant



Written by
the LULU—LAND Team
Tyler James Koenig
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Tyler is a dear friend of ours and an incredibly talented American copywriter. For the past couple of years, he's been traveling the world while doing what he loves - writing!

Our paths crossed at Dojo in Canggu, Bali, last Summer. Tyler was curious about "Popcorn Brain" as he had been introduced to the concept by a mutual friend. Somehow, we immediately connected and have kept contact since then. We were supposed to meet up again in Barcelona before the world went crazy, and most nomads were forced back to their respective home countries. For the time being, he is located in L.A., California, U.S., and like the rest of us, try to make the most out of being back home with family and old friends.

Tyler helped us immensely when it came to defining and describing what LULU—LAND is. He is a genius at giving critique and putting creative ideas, thoughts, and concepts into words that actually make sense and persuade people to continue reading. Without much explanation, he understood exactly what kind of platform and community we wanted to create.

While you are at it, don't forget to sign up for his daily newsletter. It's good. Like really good – intelligent, entertaining, inspiring, unpretentious, and funny.

This playlist very much reflects his creative, calm, and thoughtful nature. Enjoy!


NAME Tyler James Koenig

WEBSITE tylerjkoenig.com

ONLINE TRAINING persuasionpillars.com

INSTAGRAM @tylerjkoenig

LINKEDIN tylerjkoenig

FACEBOOK @tylerjkoenig & @killercopycritique

TWITTER @tylerjkoenig

NEWSLETTER tylerjkoenig.com

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