Written by
the LULU—LAND Team

Will Nguyen Cao

Will Nguyen Cao is a New York-based Vietnamese/American fashion designer focused on sustainable development within the fashion industry. He is from the Bay area and studied fashion design in Los Angeles at Otis College of Art & Design.

With ACRMNY, his personal brand, he doesn’t just want to promote sustainability as a culture, but he lives and breathes it. His supply chain is 100 % traceable, and he is relentlessly working on ways to lower the impact of the production. The identity of the brand is driven through dialogue and narrative - check it out here @acrmny. The first drop of jackets & hoodies will be launched online A/W 2020!

We've met Will online though our community and immediately seemed to connect - we are inspired by his masculine, raw and functionalist aesthetics as well as his courage to follow his own path and pursue his dreams whatever it takes.

Will’s parents are refugees from the Vietnam War and inspire him every day as they have taught him to be resilient and never give up.

We recognize a lot of ourselves in Will. He is a stubborn fighter, and juggle many projects at the same time. His creativity never seems to run out. We share an inexplicable love for New York City; the pace, the diversity, and the endless possibilities in the city that never seems to sleep.

We feel very fortunate that Will agreed to curate this playlist and hope that we will have the chance to meet up with him next time we are in New York. A mix of explicit Rap, Hip Hop & Soul – Enjoy!


NAME Will Nguyen Cao



INSTAGRAM @willnguyencao & @acrmny

FACEBOOK @willnguyencao

LINKEDIN in/willnguyencao