Written by
Louise Bøgeskov Hou

Editorial #05: Social Justice & Equality

Peaceful Black Lives Matter demonstration in Copenhagen, May 31, 2020. Photo @blacklivesmatterdenmark

Hi, my name is Louise. For those of you that don't know, I'm the Founder & Creative Director of LULU—LAND. I don't usually write personal posts, but these are the times to break habits!


I've taken some time to figure out how to address the current situation of the world in the right way. Honestly, I've been afraid of saying the wrong things. Who am I as a privileged white woman to say anything at all when it comes to racism against Black people and POC? However, I've come to the conclusion that the only wrong thing would be to say nothing at all. We can't be neutral when it comes to racism, discrimination, and inequality. Silence is a quiet acceptance of the status quo.

As a European, when watching an unarmed man getting killed while in police custody, protests against racism, and the overall injustice happening in America, the easy thing would be to dismiss it all as an American problem. But we all know that in truth, racism and inequality are global problems, that come in many different disguises.

As a white female, born in a tiny, wealthy, country (Denmark) with free access to education, a high level of social security, and a passport that allows me to go just about anywhere in the world, I am beyond privileged. I've had advantages and opportunities that most people don't have, and I am well aware of that fact. I make an effort to remind myself not to complain, and I try to use my privileges to the best of my ability. I've never been attacked verbally or physically because of the color of my skin, or as such experienced racism first hand on my own body. I have no idea what it feels like having to deal with racism on a regular basis. I can only listen and try to understand.

For the past week, I've been silent, observing, listening, learning, and reflecting. I am horrified by the things I see and by the injustice that still exists in this day and age. Like many others, I've been trying to get a grasp on how I can use my privileges to support the change that's obviously needed.
I firmly believe that change starts within ourselves. We all have the ability to take small, simple actions that will generate impact short-term as well as long-term – even the largest changes occur in tiny increments.

For me, this means that we have to call out racism, discrimination, and inequality when we see it. We need to look within ourselves to understand any subconscious biases we might have. We must make it a priority to change our thought patterns, our behavior, and our language and work with our friends and community to do the same.

LULU—LAND was founded based on a dream of creating a community for all of those, like myself, who thrive with fluid boundaries and whose restlessness and creative mindset are their greatest strengths. 

LULU—LAND is for EVERYONE who gets it, regardless of ethnicity, gender, color, sexuality, religion, and background! It's about finding your own path, learning from each other's differences, experiences, unique perspectives, and about sharing inspiration to create positive change. It's a platform that forms and grows with us as a community.

This past week has made me realize that it's time for an internal adjustment. As of today, LULU—LAND Journal has a new category; 


It's essential for me that the issues around these matters become an integral part of LULU—LAND for as long as it's necessary. Racism and inequality are deep-rooted problems that we cannot solve before we truly understand the dynamics behind them and how it affects the people exposed to them. Racism, in any way or form, should not exist. Whether it's individual racism, systemic racism, or the so-called casual racism that has become a seemingly innocent part of everyday bantering. We can't ignore it just because it makes us uncomfortable. We need to get comfortable being uncomfortable. The magic"progress," "development," "growth," and "change" happens outside of our comfort zones.

I would like to invite anyone in the LULU—LAND community to inspire positive change by sharing their perspectives, thoughts, feelings, insights, and learnings on topics within this category. At LULU—LAND, we welcome contributions in any form (writing, photography, music, graphics, illustration, video, etc.) that can help create more awareness. I see a lot of rightful anger that needs to be channeled into action and initiatives towards creating positive change. Hate and violence is not the solution.

Through this initiative, we want to take part in sustaining the current momentum and raise awareness in a peaceful, courageous, responsible, and inspiring way. I know this isn't enough. However, It's a small start and our attempt at taking a step in the right direction, not just this week or the next, but for at long as it takes to create real change.

At LULU—LAND, we commit to being part of the solution. The truth is we can all do better. There are no excuses. If you want to contribute to the LULU—LAND Journal, have an idea, or a suggestion on how we can improve –  we're all ears. None of us are perfect. We all make mistakes. It's how we deal with them when made aware and how we move forward, that truly matters.




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