Nike: You Can't Stop Us

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NIKE "JUST DID IT" AGAIN ...

... in a way that makes us trust and like them even more. They officially unveiled the third installment of their "You Can't Stop Us" campaign with an incredible short film, comprising dynamic split-screen footage.

By detailing 36 pairings of athletes and relating the kinetic movement of one sport to another, they underscore commonalities shared by athletes around the world and unify the world's elite athletes, incl., Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick, and Kylian Mbappé, with everyday athletes through the spirit of competition.

Narrated by the American soccer player Megan Rapinoe, the spot celebrates sport as a source of inspiration for equality and change.‍

"We are never alone. And that is our strength. Because when we are doubted, we'll play as one. When we're held back, we'll go farther ... and harder. If we are not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport. We know things won't always go our way, "and the world's sporting events are postponed or canceled," but whatever it is, we'll find a way. And when things aren't fair, we'll come together for change. "We have a responsibility to make this world a better place." And no matter how bad it gets, we will always come back stronger. Because nothing can stop what we can do together. [You can't stop sport]"

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Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. Through those actions, sport shows us what an equal playing field looks like — and reminds us that a better future is possible.

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“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” says Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not give up. I believe it’s everybody’s responsibility to advocate for change.”

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At NIKE, the responsibility to advocate for change remains central to their purpose. They strive to bring innovation and inspiration to every athlete* in the world.

(* If you have a body, you are an athlete.) 

Their mission is what drives them to do everything possible to expand human potential; by creating groundbreaking sport innovations, making their products more sustainably, building a creative and diverse global team, and making a positive impact in communities where we live work.

At LULU—LAND, we admire their courage and are inspired by their work.

For more information on Nike efforts to make themselves, their teams, their communities, and the world better, visit purpose.nike.com.

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NIKE: "YOU CAN'T STOP US" CAMPAIGN

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FACTS ABOUT THE FILM

24 SPORTS REPERSENTED

53 ATHLETES

4,000 ACTION SEQUENCES RESEARCHED

72 FINAL SEQUENCES SELECTED

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CREDITS

PRODUCED BY W+K PORTLAND FOR NIKE, INC.

PUBLISHED BY NIKE, INC. ON JULY 30 — 2020

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